Leekes - quality furniture, electricals, home accessories and more

april 08

Leekes unveils a new identity

Leekes, one of Wales’ longest established, leading independent retailers, has embarked upon a branding programme designed to reflect the modern, forward looking face of the company.

The new brand identity includes an updated logo, a new strapline and set of brand values. The changes represent a significant milestone in the company’s 100 year history and help cement Leekes as retail innovators and experts.

Emma Leeke, Commercial Director of Leekes, explains the reasoning behind the exercise and the most noticeable changes to one of Wales’ most famous companies,

“We undertook a review of our brand with the objective of clarifying the essence of our brand, what we stand for and to put us in a position to appeal to a wider market audience.

Our new corporate identity represents an evolution rather than a revolution. The new logo design and ‘You’re home’ strapline capture the essence of what makes us different – stores that provide customers with inspiration for their own homes, staffed by knowledgeable, friendly staff who provide a first class service.

The new identity will be supported by a multi channel campaign, which communicates Leekes’ message as the ‘home experts’. The campaign breaks on TV, radio and press week commencing 21 April 2008.

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What’s the great thing about Leekes? Maybe it’s the choice of hundreds of beautiful sofas, dining tables, beds and bedroom furniture. Or perhaps it’s our expert Interior Design Studio teams who can help select the perfect carpets, rugs, fabrics, wallpapers, paints and home accessories for your home.

Our department stores in Llantrisant, Cross Hands and Melksham have the biggest displays of fitted kitchens, bathrooms and conservatories around. Then, when you’ve made your choice browse our tableware, electrical appliances, cookshop or our garden and outdoor living departments for the accessories that complete your room.

And finally, our experienced staff in our Building Centres and DIY departments can even help you to build the house of your dreams.

That’s the great thing about Leekes. You’re home.

*Spend over Ł200 and choose free big brand fragrance worth up to Ł39! ONLINE EXCLUSIVE OFFER, NOT AVAILABLE IN STORES. It's simple. Just add the items that you want to your basket and when you're done, if the value of the items in your shopping basket add up to more than Ł200 go to our special Free Frangrance category and add your free frangrance to your basket using the buy button. When you get to the checkout, so long as the other items you have chosen add up to Ł200 we'll take off the price of your fragrance before you pay! Full Terms and Conditions

* 0% APR Typical. Offer subject to status and approval. See terms and conditions

5.9% APR Typical for Premier Finance Plan. Please ask in store for details including full terms and conditions. This product can not be arranged online.

* Delivery is FREE for internet orders over Ł50 with the following exceptions:

There will be an additional charge of Ł20 for orders that require a 2 man delivery. Items requiring 2 man delivery are televisions, white goods, fitness equipment, fires and/or furniture (only one Ł20 charge will be applied per order).

Orders under Ł50 will incur a delivery charge of Ł6.00 and will be subject to the additional charges outlined above where applicable. Click here for more details.

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