OXO
Designed for everyone
OXO’s design philosophy is rooted in Universal Design—creating products that are accessible and effective for the widest possible range of users. Every item is engineered with purpose, combining innovation, comfort and durability. If a product cannot be meaningfully improved, OXO simply won’t make it - ensuring every addition to the range delivers genuine value.
A story of thoughtful innovation
The brand’s origins are grounded in empathy and ingenuity. OXO was founded when Sam Farber set out to create a better vegetable peeler for his wife, Betsey, whose arthritis made traditional kitchen tools difficult to use. This led to the development of the iconic Good Grips handle, featuring an ergonomic shape and non-slip grip - an innovation that would go on to transform kitchenware design.
Today, OXO continues to build on this legacy, producing award-winning products that combine smart design with everyday practicality.
Built to last
Quality and longevity are central to the OXO ethos. Each product is engineered for durability and performance, backed by the brand’s “Better Guarantee”—a commitment to customer satisfaction that reflects confidence in every design.
Making a positive impact
Beyond the home, OXO is committed to making a difference globally. As a member of 1% for the Planet, the brand donates 1% of its annual sales to environmental non-profits, supporting initiatives that address some of today’s most pressing challenges.
Everyday tools, better by design
With over 30 years of innovation, OXO continues to reimagine everyday essentials through a lens of curiosity, care and precision. From kitchen gadgets to home organisation solutions, every product is created with one goal in mind: to make life that little bit easier, every day.
