Peerius is provider of technology that provides enhanced product recommendations. Their software integrates with e-commerce platforms to call out products on publisher's websites based on its 'intelligent' recommendation technology.
|Cookie Name||Originating Page||First or Third Party||Purpose||Expiry
|Peerius_ct||All||First||Collecting recommendation and personalisation information||Less than one day
|Peerius_sess||All||First||Collecting session information||Less than one day
|Peerius_rid||All||First||Collecting recommendation and personalisation information||Less than one day
|Peerius_user||All||First||Collecting user information||7200 days
- Google Analytics
Google Analytics is a free service offered by Google that generates detailed statistics about visitors to a website for marketers. Google Analytics makes it possible to track users across search engines, email campaigns and display advertising - giving advertisers the opportunity to optimise campaigns on multiple platforms.
|Cookie Name||Originating Page||First or Third Party||Purpose||Expiry
|__utma||All||First||Collecting user information||730 days
|__utmz||All||First||Collecting user information||120 days
|__utmc||All||First||Collecting user information||no date given
|__utmb||All||First||Collecting user information||Less than one day
|CART ||The association with your shopping cart.|
|CATEGORY_INFO ||Stores the category info on the page, that allows to display pages more quickly.|
|COMPARE ||The items that you have in the Compare Products list.|
|CURRENCY ||Your preferred currency|
|CUSTOMER ||An encrypted version of your customer id with the store.|
|CUSTOMER_AUTH ||An indicator if you are currently logged into the store.|
|CUSTOMER_INFO ||An encrypted version of the customer group you belong to.|
|CUSTOMER_SEGMENT_IDS ||Stores the Customer Segment ID|
|EXTERNAL_NO_CACHE ||A flag, which indicates whether caching is disabled or not.|
|FRONTEND ||You sesssion ID on the server.|
|GUEST-VIEW ||Allows guests to edit their orders.|
|LAST_CATEGORY ||The last category you visited.|
|LAST_PRODUCT ||The most recent product you have viewed.|
|NEWMESSAGE ||Indicates whether a new message has been received.|
|NO_CACHE ||Indicates whether it is allowed to use cache.|
|PERSISTENT_SHOPPING_CART ||A link to information about your cart and viewing history if you have asked the site.|
|POLL ||The ID of any polls you have recently voted in.|
|POLLN ||Information on what polls you have voted on.|
|RECENTLYCOMPARED ||The items that you have recently compared.|
|STF ||Information on products you have emailed to friends.|
|STORE ||The store view or language you have selected.|
|VIEWED_PRODUCT_IDS ||The products that you have recently viewed.|
|WISHLIST ||An encrypted list of products added to your Wishlist.|
|WISHLIST_CNT ||The number of items in your Wishlist.|
STATEMENT OF RESPONSIBLE ONLINE MARKETING
The ValueClick Network's information usage practices are based on two beliefs: first, that protecting user privacy is essential to the growth and prosperity of the Internet; second, that a personalized web experience can provide significant benefits to Internet end users if done properly. In accordance with these beliefs, the ValueClick Network creates results for advertisers and publishers in revolutionary ways without compromising individual privacy.
I. INFORMATION WE COLLECT: INDIVIDUAL INTERNET CONSUMERS
A. Personally Identifiable Information (PII).
The ValueClick Network sites are designed to promote and facilitate the business of the ValueClick companies with advertisers and marketers. These sites are not directed towards individual Internet consumers nor do they seek any PII from such consumers. PII may be collected should a consumer contact a ValueClick company on his/her own initiative or respond to a ValueClick advertisement and provide any PII. Under no circumstances does the ValueClick Network request or collect sensitive PII such as an Internet user's medical/health conditions; racial or ethnic origin; political, religious or philosophical beliefs or affiliations; trade union membership or sex life.
B. Non-Personally Identifiable Information (Non-PII).
When a consumer responds to or views an Internet advertisement served by a ValueClick company (such as through third-party Web sites or email solicitation) or visits a ValueClick Network site, we send a cookie and/or gif file ("Cookies") to assign an anonymous, unique identifier to the end user's Internet browser. Cookies are small data files commonly used on the Internet to help optimize and personalize the Internet end user experience and identify repeat visitors to Web sites.
The function of these Cookies is to provide ValueClick with information for the purpose of paying third-parties commissions when an Internet user clicks on a link, creates a lead, or makes a purchase on an advertiser's Web site; and also to optimize and personalize the Internet user's experience. If the Internet user re-visits the advertiser's site directly, ValueClick is able to continue to track the user's activities on the advertiser's site and reward the third-party Web site that referred the user. We reserve the right to retain all ad delivery and reporting data as long as may be reasonably necessary for accounting and audit purposes.
Like most standard Web site servers, we use log files to collect Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, and date/time stamp information. We use the information to analyze site usage, administer the site, understand usage and navigation trends in aggregate, and determine the relevance of content. This information, however, is not linked to any personally identifiable information.
For improved audience targeting, some ValueClick Network sites use marketing technology that allows advertisers to add non-personally-identifying demographic information, such as age, gender, area code, or ZIP code, to the non-identifiable profile data. Thus, there is no direct connection between an end user's online choices and his or her personal identity.
In some cases, ValueClick receives and records partial email addresses of Internet users, only in circumstances where the user voluntarily provided its identity and contact information through the Advertiser's site or third-party marketer's site. This partial email address does not enable ValueClick to personally identify an Internet User.
II. INFORMATION SHARING
The ValueClick Network and/or our marketing partners may enhance and/or merge PII about consumers who have opted-in to receive marketing communications with commercially-available third party data collected from other sources in an effort to ensure that the messages being sent to the consumer in online and/or offline marketing programs are relevant to their interests. In the event we enhance and/or merge such personally identifiable information with data collected from other sources, we will take reasonable steps to maintain the integrity and quality of that information.
The ValueClick Network may share PII (including information that has been enhanced with information from other sources) with advertisers, third party marketers, our affiliated entities for their online and/or offline marketing programs or in connection with the sale, merger, consolidation, change in control, transfer of substantial asset, reorganisation or liquidation of any of the ValueClick Network companies. While ValueClick strongly encourages clients and partners to adopt responsible approaches to online marketing, ValueClick is not responsible for the information practices of clients or their partners. The collection, use, and disclosure of information by clients and partners are subject to their respective privacy policies, which may differ from ValueClick's policy.
The ValueClick Network may release account and any other personal information when we believe release is appropriate to respond to a subpoena or otherwise comply with the law; enforce or apply our Terms and Conditions and other agreements; or protect the rights, property, or safety of ValueClick or others. This includes exchanging information with other companies and organizations for fraud protection.
III. CONSUMER CHOICE AND ACCESS
A. Opting Out.
Some ValueClick Cookies have an 'opt-out' option. This process does not remove the ValueClick Cookie from your system; it simply replaces it with an opt-out Cookie that does not contain any unique identifiers.
This site does not maintain a process for an individual consumer to opt-out of a ValueClick ad serving Cookie.
B. Accessing Consumer Information.
Because they are not directed towards individual Internet users, most ValueClick Network sites do not maintain a process for an individual consumer to review and/or request changes to any PII collected.
Other uses of cookies (where you have consented to such use):
- Allow you to carry information across pages of our website without having to re-enter information
- Allow you to access stored information within registration
- Help us recognise you as a unique visitor when you return to our website and to allow us to tailor content or advertisements to match your preferred interests and to avoid repetition
- Speed up searches
- Ensure you are not invited to complete questionnaires too often or after you have already done so.